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Low cost, differentiation and niche are examples of __________ pursued by business units across a variety of industries.

A. Market exchanges
B. Generic strategies
C. Sustainable competitive advantages
D. Customer orientations
E. Category management systems

User Chacmool
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1 Answer

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Final answer:

Low cost, differentiation, and niche are examples of generic strategies used by businesses to create competitive advantages and cater to various consumer preferences in a monopolistically competitive market. E. Category management systems

Step-by-step explanation:

Low cost, differentiation, and niche are examples of generic strategies pursued by business units across a variety of industries. When a market-oriented economy like ours provides a wide array of products, like various styles of clothing or a range of flavors in food and drinks, the market becomes more monopolistically competitive. This allows companies to differentiate their products and create unique value propositions.

The concept of product differentiation speaks to this diversity, driving competition and innovation. Economies with varied products reveal that not all consumers have the same preferences or respond to products in a uniform manner, prompting firms to compete not only on price but on the value addition their specific product brings to a particular segment of the market. A strong, well-respected brand name, reputation for cost leadership, or a specific niche focus are all competitive strategies that can lead to sustainable competitive advantages in the market.

However, there is a debate about whether the high degree of product differentiation and the associated advertising costs are actually necessary and economically efficient, or whether they are socially wasteful. This discussion underpins the concepts of generic business strategies, as it's part of what influences a company's decision to adopt a particular approach to competition.

User Danwilliger
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