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Alexandra, the sales manager for a regional hotel chain, knows her salespeople identify customer needs, tailor products and services to meet those needs, negotiate prices and a variety of other activities. She decides to redefine their jobs and call her salespeople

A. Category management specialists
B. Data mining marketers
C. Marketing representatives
D. Customer loyalty partners
E. Preferred providers

User Mordhak
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1 Answer

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Final answer:

The most fitting job title for salespeople focused on customer relationship management in a hotel chain would be 'Customer loyalty partners'. This title captures their role in tailoring products to customer needs and sustaining customer loyalty, which is key to securing repeat business.

Step-by-step explanation:

Given Alexandra's goal of redefining the jobs of her salespeople to emphasize their role in identifying customer needs, tailoring products and services, negotiating prices, and conducting various other activities that foster customer relations, the most suitable job title would likely be 'D. Customer loyalty partners'. This title reflects the salespeople's active role in building and maintaining customer relationships and loyalty, which is crucial in today's market where a strong relationship with customers can lead to repeat business and referrals. Marketing representatives also might be a fitting title; however, it is less specific to the customer relationship management aspect of the salespeople's roles.

The other titles such as Category management specialists, Data mining marketers, and Preferred providers do not as closely capture the essence of the relationship-building and personalized approach to sales that Alexandra is aiming for. These roles typically suggest a focus on product management, data analytics, or a premium supplier status respectively, rather than customer relationship management.

User JohnRaja
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