Question

Evanscon manufactures refrigerator units that are sold to retailers that handle perishable products. It is a pioneer in product and market development. It offers a frequently changing product line and has been known to sacrifice short-term profits to gain a long-term stronghold in their market. According to Miles and Snow's Typology, Evanscon uses which of the following competitive strategies?

A. Niche
B. Differentiation
C. Defender
D. Analyzer
E. Prospector

Answer 1

Evanscon's strategy of innovation and focus on long-term market stronghold aligns with the Prospector strategy according to Miles and Snow's Typology, as they prioritize product development and exploring new market opportunities.

Step-by-step explanation:

According to Miles and Snow's Typology, Evanscon, given its approach of being a pioneer in product and market development, frequently changing product lines, and willingness to sacrifice short-term profits for long-term market stronghold, is using the Prospector strategy. Prospectors are companies that focus on product innovation and market opportunities. They tend to prioritize flexibility over efficiency, and their primary competitive advantage is their ability to identify and exploit new product and market opportunities before their competitors.