Final answer:
Personal selling is an element of the Marketing communication mix, which is a component of a company's marketing strategy. It involves direct interaction aimed at making a sale and differs from bundling, where multiple products or services are sold as one, often at a better price.
Option 'C' is the correct.
Step-by-step explanation:
Personal selling is part of a firm's Marketing communication mix. The communication mix is a critical component of a company's marketing strategy, which also includes advertising, sales promotion, public relations, and direct marketing. Personal selling involves the direct interaction between a sales representative and a customer with the objective of making a sale and forging a relationship.
Differentiated products are essential in distinguishing a company's offerings from competitors'.
A firm can make its product stand out through unique physical aspects, selling them from a strategic location, applying intangible aspects, such as branding or patents, and influencing perceptions through marketing efforts.
The goal of personalized selling can help in promoting these differentiated aspects by tailoring the sales approach to individual customer needs and preferences.
Bundling is another marketing strategy used by firms to sell two or more products as a single package, often offering a price advantage.
This can be seen in the practices of cable companies that sell cable, internet, and phone services in bundled packages for a special price. This strategic marketing technique is related to personalized selling because it can be used as a persuasive tool in personal selling contexts to provide customers with value-added offers.