Final answer:
The two types of brands with above-average rates of brand leadership persistence are innovative brands that disrupt industries, like Apple or Tesla, and those with strong heritage or unique value propositions, such as Rolex and Coca-Cola.
Step-by-step explanation:
Pertains to understanding which types of brands are able to sustain a leading position in their respective markets over time. Focusing particularly on those with above-average rates of brand leadership persistence, research and case studies indicate that brands which frequently innovate and those that carve out a unique position or offer exclusive value propositions tend to maintain leadership longer. High brand equity and customer loyalty are also common traits among such enduring brands.
The two types of brands with above-average rates of brand leadership persistence are: Innovative brands that disrupt industries with new products, services or business models, such as Apple with the iPhone, Tesla with electric cars, or Netflix with streaming services. Brands with strong heritage or unique value propositions that differentiate them from competitors, such as Rolex in luxury watches or Coca-Cola in beverages. These brands are not only leaders but also manage to maintain their position over time due to strong brand loyalty and ongoing innovation.