Final answer:
Traditional communications are becoming increasingly difficult to persuade consumers due to changes in advertising methods and technology, such as the rise of social media. Companies are finding new ways to reach consumers through online platforms that are more cost-effective and allow for targeted messaging.
Step-by-step explanation:
Traditional communications are becoming increasingly difficult to persuade consumers because of the changing advertising landscape and the rise of technology and social media. With the invention of remote controls and recording devices, consumers are able to skip television advertisements. Additionally, the decline in advertising revenue in newspapers and television shows the need for companies to find new ways to reach consumers. The internet, social media, and online newspapers provide a less expensive and targeted way to deliver messages to a broader audience, especially younger and more technologically savvy individuals.