Final answer:
Las Vegas developed its brand by leveraging casino landscapes, major events like boxing matches, and visual marketing using neon signs and logos to evoke luxury and excitement. The city's liberal laws also contributed to its branding as a destination for entertainment and gambling.
Step-by-step explanation:
Las Vegas branded itself through a variety of strategic developments that evoked exotic locations and thrills to gamblers, making them spend more. The iconic Las Vegas Strip became renown for hosting significant events such as heavyweight title boxing bouts, which stimulated casino and slot machine activity in the 1980s. This shifted the focus from tourism to gambling as the primary revenue source. The branding of Las Vegas also capitalized on the use of graphic images and recognizable logos in television and print advertising, pivotal in creating a strong visual association with lux and excitement.
The thematic casino landscapes and the strategic use of bright neon signs, with carefully chosen fonts and backgrounds, played a crucial role in positioning Las Vegas as a hub of 'down home cooking' and 'friendly hospitality', appealing to the emotional and psychological senses of the visitors. Furthermore, the defense of states' rights allowed for the maintenance of liberal morality laws, which further solidified Las Vegas's reputation. The city has successfully used these characteristics to brand itself as a destination of choice for entertainment, gambling, and nightlife, attracting people from all over the world.