Final answer:
The evolution of branding has changed the definition of a commodity by adding value and uniqueness to products, creating an emotional connection with consumers.
Step-by-step explanation:
In the past, a commodity was defined as a basic, unbranded product that could be easily exchanged in the market. However, with the evolution of branding, the definition of a commodity has changed.
Branding adds value and uniqueness to a product, making it stand out from other similar products in the market. For example, a branded t-shirt with a popular logo will have a higher perceived value and price compared to an unbranded t-shirt of the same quality.
Branding also creates an emotional connection with consumers, making them more likely to choose a particular brand over others. This shift in consumer behavior has influenced the way commodities are perceived and consumed.