Final answer:
To create a sense of trustworthiness and likability in professional service companies, it is important to establish a good reputation, build personal connections, and educate staff and survivors involved in partnerships.
Step-by-step explanation:
When it comes to creating a sense of trustworthiness and likability in professional service companies such as Goldman Sachs investment banking, one of the most important keys is establishing a good reputation. Buyers are more likely to trust and choose a firm that is concerned about its reputation. Repeat customers and word-of-mouth recommendations are crucial for businesses, and a good reputation can help with both.
Another important aspect is building personal connections. People prefer to work with someone they trust, and having a recommendation from a trusted contact can make a big difference. Building a network of connections and leveraging resources can help improve trustworthiness and likability.
Lastly, educating staff and survivors who will be involved in partnerships is key. By providing training and resources, professional service companies can demonstrate their commitment to excellence and build trust with their clients.