Final answer:
Retailers benefit from selling good brands by building a strong reputation, being able to charge higher prices due to consumer trust, and encouraging customer loyalty and repeat business. Selling established brands can lead to monetary success and a wider choice of quality products for consumers.
Step-by-step explanation:
Retailers and distributors benefit from selling a well-established good brand as it helps in building a reputation that attracts and retains customers. A strong brand is synonymous with quality, thereby reducing the customers' worries about receiving a poor-quality product. Well-known brands can often command higher prices due to their market position and consumer trust. For instance, a reputable grocery store can charge more than a temporary farmer's market stand as consumers are willing to pay a premium for the assurance of quality and consistency they associate with the brand. Additionally, retailers benefit from the national reputation of brands, which protects against potential malpractices at the sales level and ensures that the product consistently meets customer expectations.
When retailers carry respected brands, they also tap into the benefits of customer loyalty. These customers are more likely to become repeat buyers and are inclined to recommend the retailer to others, further enhancing the retailer's image and potentially increasing sales. Over time, the cachet of selling established brands can lead to monetary success for both the brand and the retailer, as well as offer consumers more competitively priced, high-quality products due to market competition.