Final answer:
One of the main branding challenges for service companies like hotels or banks is establishing a strong brand identity and delivering excellent customer service.
Step-by-step explanation:
One of the main branding challenges for service companies like hotels or banks is establishing a strong brand identity. Unlike physical products, service companies sell intangible experiences, which can be more difficult to differentiate and make memorable for customers.
Hotels, for example, face the challenge of creating a unique and consistent experience across different locations, while banks need to find ways to differentiate their offerings in a highly competitive market.
Additionally, since services are consumed in real-time, service companies must consistently deliver excellent customer service to build a positive reputation and loyal customer base.