Final answer:
Wrigley Gum has maintained market leadership for 90 years through brand recognition and loyalty, innovation and product development, and effective marketing and advertising.
Step-by-step explanation:
Wrigley Gum has maintained market leadership for roughly 90 years through a combination of factors:
- Brand recognition and loyalty: Wrigley Gum has built a strong brand with a long history of quality and reliability. This has helped them establish a loyal consumer base that continues to choose their products.
- Innovation and product development: Wrigley Gum has constantly evolved and introduced new flavors, formats, and packaging to cater to changing consumer preferences. This has allowed them to stay ahead of competitors and continuously attract new customers.
- Marketing and advertising: Wrigley Gum has invested heavily in marketing campaigns to create awareness and promote their products. They have used various strategies like celebrity endorsements, catchy jingles, and creative advertisements to maintain their market leadership.
These factors combined have helped Wrigley Gum maintain its position as a market leader for almost a century.