Final answer:
False, advertising agencies vary in size and specialization beyond just Mega and boutique types. Klein's No Logo discussed the pervasive and synergistic branding strategies that ensure brands like Miller beer appear across multiple platforms to drive sales.
Step-by-step explanation:
False, advertising agencies are not strictly divided into just two types: Mega and boutique. Advertising agencies come in various sizes and types, each with its specialties and clients. Large-scale advertising agencies, known as Mega agencies, are full-service firms that can handle every aspect of an advertising campaign, from research to creative development, media buying, and more. On the other end, Boutique agencies offer highly specialized services focusing on particular aspects of advertising or catering to niche markets. There is a diverse continuum of agencies that exist between these two categories.
As for the impact of advertising, Naomi Klein in her book No Logo discussed the pervasive nature of corporate branding and the rise of the attention economy. In today's society, synergistic advertising practices make sure we are constantly engaged with certain brands across multiple platforms, ensuring we are receiving coordinated messages. These practices can include consistent advertising strategies from billboards to television commercials, as exemplified by the Miller beer campaign mentioned.