Final answer:
The statement that narrowcasting targets media to specific segments of the audience is True. Narrowcasting involves delivering specialized content to a particular audience segment, as opposed to broad, general broadcasting. This shift reflects changes in media consumption towards more personalized content.
Step-by-step explanation:
The statement that narrowcasting targets media to specific segments of the audience is True. Narrowcasting is a media strategy that focuses on delivering content to a well-defined, segmented audience, rather than a broad, general one. This approach contrasts with traditional broadcasting, which is designed to appeal to a wide, general audience with a variety of programming. Narrowcasting can include content that is socially, economically, or politically distinct, ensuring that it resonates more with a particular group.
For example, major networks now segment programming into specific genres like reality TV, sports, drama, and news/weather. These offer specialized content and choices that align with an audience's individual preferences. The shift to narrowcasting indicates a reduced reliance on the mass media's role in delivering one-size-fits-all content and unveils a new era of personalized media consumption. Despite this trend, the mass media continues to play a crucial role in conveying information about politics, government, and public policies.