Final answer:
The accurate saying is 'the medium is the message,' which highlights how the form of media influences the perception and engagement with the content being conveyed, and false as stated in the question.
Step-by-step explanation:
The statement 'the message is the medium' is false. The correct aphorism coined by Marshall McLuhan is 'the medium is the message'. This concept implies that the nature of a medium embeds itself in the message, thereby influencing how the message is perceived. McLuhan's idea emphasizes how different media formats inherently possess unique qualities that shape our engagement with the content and thus, are not just neutral channels for transmitting information. For example, radio, as an oral medium, is accessible to a wider audience and can accommodate a variety of languages, which might not be possible with print media that often cater to dominant language speakers. Furthermore, McLuhan suggested that the form of a medium can have a pivotal role in shaping societal structures and cultural patterns.