Final answer:
SWOT and TOWS analysis have strengths such as organizing factors and identifying strategies but have limits like oversimplification of complex landscapes. These shortcomings led to the adoption of the strategic thinking map.
Step-by-step explanation:
Weaknesses of SWOT Analysis and TOWS Matrix
The question addresses the weaknesses that SWOT analysis and TOWS matrix have, which led to the development of the strategic thinking map. The SWOT analysis, which includes identifying Strengths, Weaknesses, Opportunities, and Threats of a company, along with the TOWS matrix that helps in developing strategic options, have shown advantages in strategic planning. However, certain limitations have been found in their application.
Strengths of SWOT and TOWS
One major strength is that these tools provide a clear framework for organizing internal and external factors affecting the organization. They encourage comprehensive thinking and help in identifying strategic options.
Limits of SWOT and TOWS
Despite the strengths, there are significant limits to this approach that justify the need for a strategic thinking map. These limitations include the potential oversimplification of complex strategic landscapes, the static nature of the analysis which may not adapt well to dynamic environments, and the lack of prioritization or weighting for identified factors, which can lead to inaccurate strategic choices.
The strategic thinking map aims to address these shortcomings by providing a more dynamic and nuanced tool for matching external issues with internal competitive advantages and disadvantages.