Final answer:
The four strategic postures associated with Strategic Position and Action Evaluation (SPACE) are conservative, aggressive, defensive, and competitive.
Step-by-step explanation:
Strategic Postures Associated with Strategic Position and Action Evaluation (SPACE)
The SPACE analysis framework is used to assess and evaluate the strategic position of a company within its industry. It involves evaluating four key strategic postures: conservative, aggressive, defensive, and competitive. These postures are determined based on two factors: industry strength and company competitive advantage.
1. Conservative: A company with a conservative posture focuses on maintaining a stable position within the industry. It aims to protect its current market share and avoid significant risks or changes in strategy.
2. Aggressive: An aggressive posture involves pursuing growth opportunities and taking risks to gain a competitive advantage. A company with an aggressive posture may prioritize innovation, expansion, and capturing a larger market share.
3. Defensive: A defensive posture is adopted by companies facing strong competitive pressures or threats. They focus on protecting their existing market share and may employ strategies like cost-cutting, efficiency improvements, and market niche targeting.
4. Competitive: Companies with a competitive posture aim to differentiate themselves from competitors and gain a sustainable competitive advantage. They focus on delivering superior customer value, building strong brand equity, and outperforming rivals.