Final answer:
The TOWS (threats, opportunities, weaknesses, strengths) matrix overcomes the weaknesses of SWOT analysis by providing a framework for prioritizing and addressing factors, and considering the dynamic nature of business environments.
Step-by-step explanation:
SWOT analysis is a popular tool used in business to assess an organization's strengths, weaknesses, opportunities, and threats. However, it has a few weaknesses that the TOWS (threats, opportunities, weaknesses, strengths) matrix overcomes. One weakness of SWOT analysis is that it does not provide a clear framework for prioritizing and addressing the identified factors. The TOWS matrix, on the other hand, allows for a systematic analysis and integration of the various factors to develop strategies. Another weakness of SWOT analysis is its static nature, as it does not consider the dynamic nature of business environments. The TOWS matrix considers the interplay between internal and external factors, helping organizations anticipate and respond to changes in the environment.