Final answer:
Market segmentation in health care is the process of dividing the target market into distinct groups based on specific characteristics, such as demographics, health needs, or preferences. It allows providers to tailor their services and marketing efforts to meet the unique needs of each segment.
Step-by-step explanation:
In health care, market segmentation refers to the process of dividing the target market into distinct groups based on specific characteristics, such as demographics, health needs, or preferences. This segmentation allows health care providers and organizations to better tailor their services and marketing efforts to meet the unique needs and preferences of each segment.
For example, a health care organization might segment their market based on age groups, with different services and communication strategies for young adults, middle-aged individuals, and seniors. This allows them to provide more targeted care and information to each segment.
By understanding the different segments within the health care market, providers can design and deliver services that are more effective and efficient, ultimately improving patient satisfaction and outcomes.