Final answer:
Strategic posture refers to the relationship between an organization and the market, and the pattern of strategic behavior. It involves the choices and actions taken by the organization to achieve its goals in the market.
Step-by-step explanation:
Strategic posture refers to the relationship between an organization and the market, as well as the pattern of strategic behavior exhibited by the organization. It involves the strategic choices and actions taken by the organization in order to achieve its goals and objectives in the market. A company's strategic posture can vary depending on factors such as its target market, competition, and long-term objectives.
For example, a company may adopt a defensive strategic posture if it faces strong competition and wants to protect its market share. This could involve strategies such as lowering prices or improving product quality to maintain a competitive advantage. On the other hand, a company may adopt an offensive strategic posture if it wants to expand its market share and gain a competitive edge. This could involve strategies such as aggressive marketing campaigns, product innovation, or entering new markets.