Final answer:
Positioning strategies in business must consider resources, competencies, capabilities, and environmental risks. These factors help determine the best approach for a business to differentiate itself from competitors and achieve its goals.
Step-by-step explanation:
Positioning strategies in business must consider resources, competencies, capabilities, and environmental risks. These factors help determine the best approach for a business to differentiate itself from competitors and achieve its goals.
For example, a business may have limited resources and therefore may choose to focus on a niche market where it can leverage its competencies and capabilities more effectively. This allows the business to establish a strong competitive advantage and target specific customer needs.
Additionally, evaluating environmental risks such as market trends, competition, and changes in consumer behavior is essential in selecting the most appropriate positioning strategy.