Question

Neon Bolt is an energy drink manufacturer that focuses its marketing strategies on males in the age group of 16-25 years who enjoy sports and other outdoor activities. The company advertises its product at skateboard parks, basketball venues, ski resorts, and so on. The customer group that Neon Bolt focuses on is called its _____.

Answer 1

Neon Bolt's customer group is known as its target market, which consists of males aged 16-25 with an interest in sports and outdoor activities.

Step-by-step explanation:

The customer group that Neon Bolt focuses on is called its target market. A target market is a group of individuals segmented based on their demographics, interests, and preferences, and who are viewed as potential customers for a company's products or services. In this case, Neon Bolt has identified males aged 16-25 who are interested in sports and outdoor activities as the key demographic for their energy drink. Focusing marketing efforts at locations like skateboard parks and ski resorts bolsters their strategy by appealing directly to where their target market is most likely to be found and engaged in the activities they enjoy.