Final answer:
Publicity is unpaid media coverage that influences consumer perceptions about a product or service. It is different from public relations, as it is not neutral and aims to generate positive press. Publicity includes news articles, interviews, and staged media events to attract attention and gain exposure.
Step-by-step explanation:
Publicity is unpaid media coverage that has the power to influence consumer perceptions about a product or service. Unlike public relations, which is paid communication aimed at improving the image of companies or individuals, publicity is not neutral and is often used to generate positive press. Publicity can take the form of news articles, interviews, or media events that are staged to attract attention and gain public exposure. It is an important tool for businesses to build brand awareness and shape consumer perceptions.