Question

When KFC Corporation decides on brand names, package designs, sizes of orders, and flavors of sauces and recipes, it is controlling which element of marketing mix?

Answer 1

KFC Corporation is controlling the Product element of the marketing mix when they determine brand names, package designs, order sizes, and sauce flavors.

Step-by-step explanation:

When KFC Corporation decides on brand names, package designs, sizes of orders, and flavors of sauces and recipes, it is controlling the Product element of the marketing mix. The marketing mix, often referred to as the four Ps, includes Product, Price, Place, and Promotion. KFC's decision process in selecting these elements is crucial for tailoring their offerings to appeal to their target market and maintain a competitive edge in the fast-food industry.