Final answer:
The retailer is likely to follow age-based market segmentation, which divides the market by age groups for targeted marketing.
Step-by-step explanation:
The fast-food retailer observes that his sales orders are influenced by the age of the customers rather than the store location. From the given information, it can be concluded that he is most likely to follow age-based market segmentation. This is a marketing strategy where a market is divided into groups based on the age of the consumers. Age-based market segmentation allows the business to tailor its products and marketing efforts to different age groups, better meeting their specific needs and preferences.
The observation that sales orders are more significantly influenced by the age of customers rather than the store location suggests a strategic alignment with age-based market segmentation. In this marketing approach, the market is segmented into distinct groups based on the age demographics of consumers. By recognizing that different age groups may have unique preferences, behaviors, and purchasing patterns, the fast-food retailer can tailor its products and marketing strategies to effectively meet the specific needs of each age segment. This approach allows for targeted and more personalized marketing efforts, ensuring that the business resonates with the diverse preferences of customers across different age brackets. Overall, embracing age-based market segmentation enables the fast-food retailer to enhance customer engagement, satisfaction, and ultimately drive sales by aligning offerings with the preferences prevalent within specific age groups.