Question

____ maintains that the following must be included in the marketing plan:

1. The Executive Summary overall view of the marketing potential.
2. Table of Contents
3. Situational Analysis and Target Market
4. Marketing Objectives and Goals
5. Marketing Strategies
6. Marketing Tactics
7. Schedules and Budgets
8. Financial Data and Control

Answer 1

A marketing plan typically includes an executive summary, table of contents, situational analysis and target market, marketing objectives and goals, marketing strategies, marketing tactics, schedules and budgets, and financial data and control.

Step-by-step explanation:

A marketing plan typically includes several components:

1. Executive Summary: This provides an overview of the marketing potential.
2. Table of Contents: A list of the sections in the plan.
3. Situational Analysis and Target Market: A detailed analysis of the current market and the target audience.
4. Marketing Objectives and Goals: The specific objectives and goals that the marketing plan aims to achieve.
5. Marketing Strategies: The strategies that will be implemented to reach the target audience and achieve the objectives.
6. Marketing Tactics: The specific tactics or actions that will be taken to implement the strategies.
7. Schedules and Budgets: The timeline and budget for each marketing tactic.
8. Financial Data and Control: The financial information and control measures for monitoring the success of the marketing plan.