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Why do accounting and finance need to acknowledge the importance of marketing?

User GillyD
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Final answer:

Accounting and finance need to acknowledge the importance of marketing because marketing plays a crucial role in generating revenue and creating value for businesses.

Step-by-step explanation:

Accounting and finance need to acknowledge the importance of marketing because marketing plays a crucial role in generating revenue and creating value for businesses. Understanding customer needs, preferences, and behaviors through marketing research helps financial decision-makers in determining pricing strategies, product development, and investment decisions. Moreover, marketing activities such as advertising, branding, and promotions directly impact the market demand for a company's products or services, influencing its financial performance.

User BenAlabaster
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