Question

Webmax Inc. produced and marketed high quality camers. After considerable research and development, they developed a new digital camera that had an array of new features. Webmax was so sure about the new offering that they even reduced their marketing budget. What sort of orientation does Webmax have toward the marketplace?

Answer 1

Web max Inc. has a product orientation in the marketplace. They focus on developing high-quality cameras and believe in the product's ability to sell itself. It's important for companies to consider market orientation as well.

Step-by-step explanation:

Web max Inc. has a product orientation in the marketplace. This means that they focus on the development and production of high-quality cameras with new features. The fact that they reduced their marketing budget suggests that they believe in the product's ability to sell itself based on its quality and features. With a product orientation, Webmax is confident in the superiority of their new digital camera and believes that customers will be attracted to it due to its innovative features. They prioritize research, development, and product improvement, which aligns with a product-oriented approach.

However, it's important for companies to consider the market orientation as well, which involves understanding customer needs and preferences and adapting products to meet those demands. While Web max may have confidence in their camera, it is still beneficial to gather customer feedback and actively engage in marketing efforts to ensure the product's success in the marketplace.