Question

________ _________, which means a long-term, firm-level commitment to investing in marketing—supported at the highest organizational level—for the purpose of enhancing organizational performance.

Answer 1

Investment of resources and commitment to marketing for improved organizational performance.

Step-by-step explanation:

Investment of financial and non-financial resources, including a commitment to ongoing marketing efforts at the highest organizational level, for the purpose of improving the performance of a company over a specified period of time. This commitment helps to stimulate the research and development of products, leading to benefits for the company and its stakeholders.