Final answer:
Marketing (little m) is often thought of as strategic marketing, which involves long-term planning and implementation of marketing activities to achieve competitive advantage and fulfill the needs of the firm and its stakeholders.
Step-by-step explanation:
Marketing (little m) serves the firm and its stakeholders at a functional or operational level; hence, marketing (little m) is often thought of as strategic marketing.Strategic marketing refers to the long-term planning and implementation of marketing activities that align with the overall objectives and goals of the firm. It involves identifying target markets, creating marketing strategies, and executing tactics to achieve competitive advantage and fulfill the needs and wants of both the firm and its stakeholders.For example, a smartphone company may use strategic marketing to analyze customer preferences, develop innovative product features, and create effective advertising campaigns to gain market share and enhance customer satisfaction.