Final answer:
At the broadest level, society is considered a stakeholder in marketing through the concept of social responsibility, which balances corporate success with the welfare of various societal groups.
Step-by-step explanation:
At the broadest conceptual level, members of society at large can be viewed as stakeholders for marketing, a concept called social responsibility. This extends beyond just pleasing the shareholders to considering the impacts and benefits for all stakeholders, which includes employees, customers, communities, and the environment.
This concept of social responsibility in business acknowledges the intertwining of corporate activities with the larger society and seeks a balance between economic success and social welfare.
At the broadest conceptual level, members of society at large can be viewed as stakeholders for marketing, a concept called stakeholder theory. Stakeholders are individuals or organizations who have a stake or interest in a business's operations.
They include but are not limited to employees, customers, shareholders, communities, and government agencies. Stakeholder theory argues that managers should seek to balance the interests of all stakeholders, using corporate revenue in the interests of all stakeholders.