Final answer:
Making a change in any one of the marketing mix elements can have various effects such as changes in consumer income levels, product prices, number of buyers, and availability of related products.
Step-by-step explanation:
The important rubric in marketing mentioned in the question refers to the effect of making a change in any one of the marketing mix elements. Such a change tends to have an impact on several factors including:
- Consumer income levels: A decrease in consumer income levels can lead to a decrease in demand for products.
- Product price increases: Anticipated substantial price increases can deter buyers and reduce their willingness to purchase.
- Number of buyers: An increase or decrease in the number of buyers can influence demand for a product.
- Availability of related products: A decrease in the availability of related products can affect the consumption of other goods in addition to the initial change made.