Question

________________________________ is often cited as the first time the marketing concept was articulated in writing by a major corporation.

Answer 1

The Sears catalog is often cited as the first time the marketing concept was articulated in writing by a major corporation.

Step-by-step explanation:

The first time the marketing concept was articulated in writing by a major corporation is often attributed to the Sears catalog. By 1894, the Sears catalog had expanded to include items from various departments and declared itself the "Book of Bargains: A Money Saver for Everyone." This mail-order catalog allowed isolated farmers and residents of towns without department stores to have access to the same shopping options as those in large cities. The Sears