Final answer:
When a company reduces demand for its products through rationing because of supply issues, such as after a hurricane, it is engaging in 'Demarketing'. This is to balance supply and demand, especially when demand spikes unexpectedly and supply cannot meet it.
Step-by-step explanation:
After a major hurricane, a building products company rationed its supply of roofing materials among its major customers. This is an example of C. Demarketing. Demarketing refers to actions taken by a company to reduce demand for a product or service.
This is typically done temporarily due to supply constraints or to balance supply and demand in a more favorable way. In the context of the hurricane, the company cannot meet the sudden spike in demand for roofing materials, so it rations its limited supply to ensure that existing customers can receive at least some materials rather than none at all.