Final answer:
Yesenia's sales program for her university in the short run must fit within the organizational situation and limitations, considering available resources and aligning with institutional culture while laying the groundwork for sustainable long-term growth.
Step-by-step explanation:
When Yesenia is developing the sales program for her university, in the short run her program must fit within the organizational situation and limitations. This pragmatic approach acknowledges that initial constraints such as budgets, resources, and institutional culture shape the development and implementation of a sales strategy. It is essential for the sales program to align with the university's current capabilities and environment, even while setting the foundation for future growth and adaptation to market demands. In contrast, a focus on maximizing short-run revenues might not adequately account for these initial constraints and could neglect the importance of sustainable and strategic growth aligned with the university's mission and long-term objectives.