Final answer:
The movement toward relationship selling typically results in firms reducing the number of vendors they work with, to build stronger partnerships and improve service consistency. It also involves hiring specialized workers and introducing new product offerings tailored to customer needs.
Step-by-step explanation:
The movement toward relationship selling would most likely cause firms to reduce the number of vendors they do business with. Relationship selling focuses on building long-term relationships with customers, which often entails working with a smaller set of reliable suppliers to ensure quality and consistency in service delivery. Firms may opt for consolidation of suppliers to foster stronger partnerships, improve communication, and enhance trust. This approach aligns with the trend of relationship selling that emphasizes customer satisfaction over immediate sales revenues.
Moreover, relationship selling encourages businesses to tailor their operations and offerings according to customer needs. Companies might hire workers with specialized skills to provide personalized services or might start selling new products that cater to the particular needs of their client base, which could improve customer retention and potentially lead to increased sales over time.