Question

Which of the following statements about sales programs and performance is true?

A. The sales manager must adapt his or her strategies to the existing environment rather than
trying to make the environment fit the strategies
B. The sales program is the one part of the marketing strategy that seldom needs changing C. Management should not engage in planning for organizations that operate in volatile
environments because their plans would have to be revised or even scrapped frequently D. Factors in the internal and external environment can have a strong influence on strategic
plans, but not on strategic implementation
E. Changes in an organization's marketing strategy are unlikely to have any impact on its
sales program

Answer 1

The correct statement about sales programs and performance is that the sales manager must adapt his or her strategies to the existing environment.

Step-by-step explanation:

The correct statement about sales programs and performance is A. The sales manager must adapt his or her strategies to the existing environment rather than trying to make the environment fit the strategies. This is because the success of a sales program depends on its alignment with the external environment, such as market conditions, customer preferences, and competition. Adapting strategies ensures that the sales program remains relevant and effective in achieving its goals.