Final answer:
Evaluation using intuition and subjective judgment refers to assessing alternatives based mainly on personal feelings and mental shortcuts, which can be less accurate for non-experts and subject to cognitive biases. Gathering and critically analyzing evidence is recommended over simply relying on intuition to make decisions, especially in unfamiliar fields.
Step-by-step explanation:
The term in question refers to evaluation based heavily on intuition and subjective judgment rather than objective data and rigorous analysis. This process often involves employing heuristics, which are mental shortcuts that allow individuals to solve problems and make decisions quickly and with minimal cognitive effort but can sometimes lead to errors and biases. For instance, in the context of buying a car, non-experts may rely on heuristic cues such as marked-up list prices or dealer incentives, rather than conducting detailed research to evaluate a car's value. This approach can be contrasted with more systematic methods that involve collecting and analyzing evidence to make a well-informed judgment.
Due to cognitive biases, non-experts are advised to be skeptical of relying solely on intuition. Instead, it is recommended to gather sufficient evidence and examine it critically to make an informed evaluation. Philosophers often emphasize the need to recognize the difference between assured intuitions, such as mathematical truths, and those that represent personal beliefs or perspectives, which may not hold universal agreement.
It is important for individuals, especially in fields where they are novices, to remain open-minded and consider various perspectives before arriving at conclusions. This helps in developing better critical thinking skills and making more accurate evaluations.