Question

WellPoint Health Network states: "WellPoint will redefine our industry: through a

new generation of consumer-friendly products that put individuals back in control of their
future." This is an example of a
A. strategic objective.
B. vision statement.
C. vague statement of direction.
D. line manager's individual goal.

Answer 1

The statement from WellPoint Health Network is an example of a vision statement, which describes a company's future goals and intentions to inspire and guide its actions, unlike a strategic objective or a line manager's individual goal.

Step-by-step explanation:

The statement given is an example of a vision statement. A vision statement is a forward-looking declaration of a company's purpose and aspirations. The WellPoint Health Network's statement projects a future where the company transforms the industry with consumer-oriented products, indicating a clear intention to shape and guide the company's future actions.

Unlike a strategic objective, which would express more specific, measurable, actionable, relevant, and time-bound goals, a vision statement is meant to inspire and provide a sense of purpose. A vague statement of direction would lack clarity and fail to convey a specific direction, which is not the case here. A line manager's individual goal would be far more specific to their role and the day-to-day operations, not an overarching company vision.