Final answer:
Fortune Brands' statement about cutting costs is a financial strategic objective, as it deals directly with improving the financial standing of the company by reducing expenses.
Step-by-step explanation:
When Fortune Brands states they will "cut corporate overhead costs by $30 million a year", this is an example of a financial strategic objective. A financial strategic objective is a goal related to the financial performance of the company, such as cost reduction, revenue enhancement, or profit margin improvement. In contrast, nonfinancial strategic objectives might concern customer satisfaction, market share, or employee engagement; a vision statement refers to what the organization aspires to become in the future; and a mission statement defines the company's purpose and primary objectives.