Final answer:
In response to a customer's concern about a fence withstanding high winds, address the objection by highlighting the fence's weather-resistant design, materials, and warranty. Offer further customization to meet specific needs and reassure the customer of the product's performance.
Step-by-step explanation:
When a customer expresses concerns that a fence installation may not withstand the winds on their ranch, they are raising an objection based on product performance. A suitable response would involve clarifying the specifications of the fence, such as the materials used and the design, which are made to resist harsh weather conditions. Highlighting any tests, certifications, or warranties that guarantee the fence's durability would be particularly reassuring to the customer.
You could also offer to discuss any additional modifications or reinforcements that could be made to the fence to address the customer's specific concerns. It's important to approach the customer's objection professionally and provide evidence that your solution is both necessary and worthwhile. For example:
"We understand your concern about the winds on your ranch. Our fences are constructed with high-quality materials designed to withstand extreme weather conditions, and they come with a warranty that covers wind damage. If you have any specific requirements, we'd be happy to make customized modifications to ensure your fence meets your needs."