Final answer:
Formal goal setting in service firms is done by detailing each step towards achieving service standards, enhancing clarity, and providing motivation to employees to reach the target of exceptional customer service.
Step-by-step explanation:
In service firms, formal goal setting for service standards can be done by listing each step toward meeting the particular standard. This approach to goal setting provides a clear pathway for achieving service excellence and ensures that the employees know exactly what is expected of them. It's a methodical process that breaks down the broader goal into actionable steps, which often include defining specific, measurable, achievable, relevant, and time-bound (SMART) criteria to promote efficiency and effectiveness.
By providing more clarity and momentum, this method not only directs the efforts of employees but also serves as a motivational tool to encourage them to stay on track. Through regular monitoring and evaluation of these service standards, service firms can ensure that they are continually moving toward their career target, which is to deliver high-quality customer experiences consistently.