Final answer:
Customers are more likely to repurchase from a company with quick and pleasant complaint handling because it builds a good reputation, making them less concerned about product quality and fostering repeat business.
Step-by-step explanation:
The likelihood that customers will repurchase from a company if their complaints are handled quickly or pleasantly is higher because of the reputation that the company builds through its customer service policies. Companies prioritize customer satisfaction for the purpose of retaining repeat customers and harnessing word-of-mouth recommendations that contribute to a reputable brand image.
For instance, a grocery store with a strong reputation for dealing adeptly with customer issues might command higher prices than a less established seller because customers associate the store's brand with quality and reliability, making them less concerned about the possibility of purchasing a poor-quality product.