Question

Which one of the following statements is FALSE in regard to both of these logo designs?

-Both logos use abbreviations of long corporate names and both of them were designed by Paul Rand

-The logo on the left uses Futura typeface; the logo on the right uses slab serif typeface (City Medium)

-Both logos exemplify the rise of corporate design in the 1950s-1960s

-The logo on the left uses slab serif typeface (City Medium); the logo on the right uses Futura typeface

Answer 1

The false statement is that both logos use abbreviations of long corporate names and both were designed by Paul Rand, as this is not necessarily true for the logos being described.

Step-by-step explanation:

The statement that is FALSE in regard to both of the logo designs mentioned is:
"Both logos use abbreviations of long corporate names and both of them were designed by Paul Rand." While it is true that Paul Rand was a prolific graphic designer who created many iconic logos during the 1950s and 1960s, the statement is false because the logos being described are not both designed by him, nor do they necessarily use abbreviations of long corporate names.

It is important to recognize the impact of typography and its choice in conveying the corporate identity. Designers like Paul Rand have been instrumental in developing logos that encapsulate a company's character in a simple, effective, and often timeless manner.