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Purpose of Benchmarking (3 reasons)

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Final answer:

Benchmarking is a process used by organizations to compare their performance against that of industry leaders or competitors. There are three main purposes of benchmarking: to identify areas for improvement, to set performance targets, and to learn best practices.

Step-by-step explanation:

Benchmarking is a process used by organizations to compare their performance against that of industry leaders or competitors. There are three main purposes of benchmarking:

  1. To identify areas for improvement: By benchmarking performance metrics such as cost, quality, and productivity, organizations can identify areas where they are underperforming and make necessary improvements to become more competitive.
  2. To set performance targets: Benchmarking allows organizations to set realistic performance targets based on the achievements of industry leaders or competitors. This helps organizations to continuously improve their performance and stay ahead in the market.
  3. To learn best practices: Through benchmarking, organizations can learn from industry leaders and competitors, understand their best practices, and implement them in their own operations. This can lead to significant improvements in efficiency, effectiveness, and customer satisfaction.
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