Final answer:
Single-segment concentration, also known as niche marketing, involves targeting a specific segment of the market and tailoring products or services to meet their unique needs. Companies engaging in niche marketing focus on a narrow group of customers and offer specialized solutions.
Step-by-step explanation:
In the context of market specializations, the single-segment concentration is also known as niche marketing. It involves targeting a specific segment or niche of the market and tailoring products or services to meet the unique needs and preferences of that particular segment. Companies that engage in niche marketing focus on a narrow group of customers and differentiate their offerings from competitors by providing specialized and customized solutions.