Final answer:
A comprehensive marketing plan development involves identifying needs, defining specific goals, conducting research and analysis, brainstorming, creating an action plan, and revising based on feedback.
Step-by-step explanation:
Steps in Developing a Marketing Plan
Developing a comprehensive marketing plan involves several crucial steps. Initially, you need to identify a problem or a need that your marketing campaign aims to address. Following this, it is pivotal to consider the 5 W's to make your goals specific: Who is involved, What do you want to accomplish, Where will it take place, When does it need to be done, and Why it's being done?
Next, research what others have done in your field and determine whether to build upon their work or take a unique path. This involves evaluating the effectiveness of existing strategies and how they engage with their intended audiences. Your evaluation should include both formal research and anecdotal data, guiding you toward what additional information is needed. Brainstorm and implement strategies to acquire this information through methods such as research and interviews.
After gathering all the necessary data, it's time to create a blueprint for how your campaign will support its arguments, including deciding on the modes and media to reach your audience effectively. Draft a SMART goal that is Specific, Measurable, Achievable, Relevant, and Time-bound, then outline an Action Plan with practical steps to achieve these goals.
A well-thought-out marketing plan also involves organizing your information, drafting a scheme of your work, and then reviewing it for feedback. Upon receiving constructive criticism, engage in revising your plan to refine and improve it. Always consider the rhetorical situation—the problem being addressed, the intended audience, and the modes and media used—to ensure that the choices made are apt for the specific audience and the goals of the initiative.