Final answer:
Full market coverage is a strategy where a company targets the entire market with a single product or service, without any differentiation.
Step-by-step explanation:
In the context of market specializations, full market coverage refers to a strategy where a company targets the entire market with a single product or service, without any differentiation. This approach assumes that all customers have similar needs and preferences, and therefore, the product or service can be offered to everyone in the market without any modifications or customization.
For example, a company that produces basic household cleaning products, such as soap or detergent, may choose to adopt a full market coverage strategy by selling the same generic product to all consumers, without catering to specific preferences or needs. Full market coverage is a strategy where a company targets the entire market with a single product or service, without any differentiation.