Final answer:
In a college-level business context, actions like satisfaction surveys, thank you notes, birthday cards, and special mailings are part of an email campaign strategy. Following up with phone calls and personalizing communications are important aspects of increasing engagement. Joining relevant groups to participate in discussions can also enhance campaign effectiveness.
Step-by-step explanation:
When conducting an email campaign as part of a business strategy, it's important to monitor the effectiveness of your actions. This includes actions such as sending out satisfaction surveys, thank you notes, birthday cards, and special mailings. Despite the fact that many recipients won't respond, some will, and it's crucial to follow up. Following up can be done by calls, and it should be done persistently but without becoming an annoyance. As you reach out to busy potential customers, maintaining a positive demeanor and providing them with something they need increases the likelihood of a receptive response.
Additional strategies that enhance the actions in your campaign include personalization of every invitation and request. This level of personal engagement can make your communications stand out. Furthermore, joining and participating in relevant groups allows you to engage in meaningful discussions, positioning yourself as a resource in the community and furthering the reach of your email campaign.