Final answer:
A strategic alliance is a partnership between two organizations that helps them build a stronger competitive presence in the market,
offering benefits like expanded outreach and cost efficiency. It incorporates bridging and other forms of alignment to unify groups with similar goals, and it relies heavily on strong communication relationships.
Step-by-step explanation:
A strategic alliance refers to the relationship of two organizations through which participants are able to build a larger and stronger competitive presence in the marketplace.
This partnership can be quite beneficial, as it allows for expanded outreach by marketing to multiple networks, promotes diversity among attendees, and makes the overall effort more cost-effective by combining resources.
Forming such alliances often involves a frame alignment process with aspects such as bridging, amplification, extension, and transformation, which can help various groups with similar goals to collaborate effectively.
For example, general partnerships form when two or more people work together in owning their businesses; they share responsibility and risk, and possibly complement each other's skills in management.
This can be seen in event planning, policy initiatives, or technology ventures, especially in the context of the interconnected and globalized markets we see today.
In building these alliances, especially in a community setting, it's important to establish strong communication relationships between key actors to promote effective change and address breakdowns in communication,
such as those sometimes seen between generations within communities.